Understanding how customers interact with your QR menu can help you optimise your offerings and improve customer experience. Here are the key metrics every restaurant owner should track.

1. Scan Rate and Frequency

Track how many times your QR code is scanned daily, weekly, and monthly. This helps you understand customer adoption and identify trends. A sudden drop might indicate placement issues or technical problems.

2. Peak Scanning Times

Identify when customers are most likely to scan your menu. This data helps with staff scheduling, inventory planning, and promotional timing. Most restaurants see peaks during lunch (11:30 AM - 1:30 PM) and dinner (6:00 PM - 8:30 PM) rushes.

3. Device Types

Know whether customers are using iOS or Android devices. This helps ensure your digital menu is optimised for the most common devices your customers use.

4. Most Viewed Menu Items

Track which menu sections and items get the most attention. High-interest items with low orders might need better descriptions or photos. Low-interest items might need repositioning or removal.

5. Session Duration

How long do customers spend browsing your menu? Short sessions might indicate an easy-to-navigate menu or quick decision-makers. Very long sessions might suggest confusion or difficulty finding information.

6. Conversion Insights

If your QR menu includes ordering capabilities, track the scan-to-order conversion rate. This metric reveals how effectively your menu drives sales.

Making Data-Driven Decisions

Promote high-interest items with specials and combos
Improve photos and descriptions for items that get views but not orders
Adjust staffing based on peak scanning times
Update menu layout based on browsing patterns
Test different QR code placements to improve scan rates

Analytics transform your QR menu from a simple digital version of your menu into a powerful business intelligence tool. Start tracking these metrics today to make smarter decisions for your restaurant.

Related resources

Generate your QR menu with analytics →Restaurant QR menu setup →

Understanding QR Menu Analytics: What Restaurant Owners Should Track